“NeuroNation is a German startup that was founded 14 years ago. We specialize in cognitive health, and we have two products, a B2C product available to everyone, and then a medical product which is for patients only and at the moment only in Germany,” explains Primey.
He believes NeuroNation’s solutions fulfil a social need. “Our purpose is to improve cognitive health. We first looked at two user groups. The first was younger people who were missing a product that would help them. So we defined them as people that are there for self-improvement. Another target group were older people who needed a prevention tool. So we built a product that would help these two groups. And then we realized there was a third target group that we could help, and these were patients. So we’ve been developing the medical product that is only available in Germany, for now. But we are planning to reach more markets.”
And the company’s results are measurable. “One of the largest studies we ran was with 4,000 patients. And it proved that cognitive training works and will either improve the quality of life of users or will help them on specific cognitive functions like memory, reasoning, processing speed, attention.”
Vincent Primey says NeuroNation has made the service as accessible as possible. “If it’s a prevention approach, they use our B2C product, and they pay to subscribe. If they are in Germany and they’ve been diagnosed by a neurologist or GP, those healthcare professionals prescribe our medical product, and it’s reimbursed by their health insurance. In both cases, they use a set of exercises. They require commitment and engagement. You do those exercises two or three times a week for at least three months. This helps when users struggle to remember names, where they put their keys, etc. The training rebuilds those synapse connections, it really forces those connections to be made.”
And the director of strategy believes NeuroNation’s digital solutions change society for the better. “In Europe, there’s an aging population. Theres a big need and not enough professionals in the field that can help. So that’s where we can make a contribution.”
