Why is social connection the future of rural areas?
Inclusion

Mathilde Bazireau

Coordinator — Mouvement rural de Vendée

Why is social connection the future of rural areas?

10:53·30 September 2026

This article was automatically translated from its original Français version. Read the original

Mathilde Bazireau is the coordinator of the Mouvement rural de Vendée, a federation that brings together 23 associative structures in Vendée. The organization supports local initiatives and seeks to strengthen social ties in rural areas.

Founded in 1985, the Mouvement rural de Vendée operates in various fields, from culture to heritage, including the environment, artistic practices, and sports activities. « The ultimate goal is really to create connections among residents, to ensure that villages are lively, to energize them, and sometimes to revitalize them », explains Mathilde Bazireau.

This objective is achieved through rural community centers and associative cafés, as well as Causette, a traveling caravan that can become a performance stage, library, or playhouse. The federation also directly engages with villages that are far from shops and services, offering workshops aimed particularly at combating isolation.

The main challenge is to foster local initiatives. « The best outcome we can achieve is to no longer return to that village because we know that there is a group that has formed and has initiated something », she emphasizes.

Beyond the activities offered, the Mouvement rural de Vendée aims to help change the perception of rural areas and recreate spaces for dialogue. « One of our goals is also to restore connection, conversation, and debate », summarizes Mathilde Bazireau. The aim is to enable residents to « live together peacefully and feel good, to inhabit where they are ».

The Mouvement rural de Vendée is an initiative suggested to us by the opération Milliard, one of whose missions is to make organizations of the Just Transition visible.

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Frequently asked questions

  • The Mouvement Rural 85 is a federation of associations created in 1985 in Vendée, which brings together 23 structures. Its role is to energize rural areas by promoting social connections, supporting local initiatives, and facilitating meeting places for residents.
Florence Jaillet
impact.info journalist
Published on 30 September 2026

Transcript

Audio in Français — text automatically translated·AI-generated transcript