In all the organizations co-founded by Jonathan Jeremiasz, the common thread is the focus on face-to-face citizen mobilization. In the case of L'Agence Solidaire, it involves recruiting citizens as donors for associations of public interest, essentially conducting fundraising, mainly in the streets, but also in stores.
“These are the young people you see at the exits of metro stations all over France who approach people to invite them to become regular donors, through automatic payments, for large organizations like Médecins du monde, Action contre la faim, Handicap international, and others,” explains Jonathan Jeremiasz, who himself practiced this activity for Greenpeace and WWF while he was a student.
The same idea is behind Voix publique, which organizes face-to-face mobilization operations to support citizens in taking immediate direct action for a cause, and operates in three areas: the environment, health, and participatory democracy.
In terms of the environment, the agency conducts large door-to-door waste sorting campaigns for clients such as local authorities. The idea is to raise awareness among citizens while providing them with sorting or composting materials at home. There are also campaigns to recruit blood donors in public places for the French Blood Establishment.
Finally, it supports local authorities in the concrete implementation of their participatory budgets or consultation processes.
“The idea is really about mobilizing the last mile,” explains Jonathan Jeremiasz. “This is where other communication tools fail, and only face-to-face interaction remains to encourage civic engagement. When it comes to donating blood or changing behavior regarding waste sorting, there needs to be a person in front of you explaining how to do it, what it involves, and what the benefits are. The same goes for donating your money to an organization. We haven't found a better way than face-to-face interaction to convince young people and, more broadly, citizens to commit for the long term.”
