Paula Baldó defines herself as a "sustainable transformer" and her work always starts from the same point: a diagnosis. "It's like when you go to the doctor and they do a general check-up. I do something similar: I see where they are and from there I propose how we can move forward", she explains in Impact Info.
This is how she begins to design with each company a roadmap that combines their interests, the demands of their environment, and increasingly stringent legal obligations regarding sustainability.
Her recipe for those who want to take sustainability seriously is simple: start with the easiest things, progress in an orderly manner, and keep in mind that this transformation is not an expense, but an investment.
