“I have the privilege of overseeing four services: a communication service, a foundation, a bridge association that helps people facing life accidents, and finally the service that engages local elected officials of Crédit Agricole.” explains Viviane Olivo. The Identity and Territory Department of Crédit Agricole Nord de France, established in 2015, aims to support and promote local initiatives in areas such as education, equal opportunities, heritage renovation, access to healthcare, employment, and social integration….
Viviane Olivo emphasizes that the actions of the Identity and Territory Department are closely linked to the needs of Hauts-de-France. “We were very proactive regarding the mental health of young people as we supported an association with Lille hospital called Vigilance, which works on suicide prevention. [...] We are very proud of this issue because unfortunately, Hauts-de-France is greatly affected.”
A regional project that, thanks to its success, has expanded nationally: “Vigilance has led to the creation of the national suicide prevention hotline.”
For almost 10 years, the Identity and Territory Department has supported an average of over 25 projects each year: “projects aimed at developing associations with a sufficiently large number of beneficiaries, so no personal projects. And then projects that we call impactful and useful, which respond to social innovation considerations,” Viviane specifies.
The Hauts-de-France region has significant needs regarding support for precariousness: “20% of our youth are unemployed. We have literacy rates three to four points higher than the national average. It is essential to contribute.”
