"I knew it was a very complicated, very particular subject from the start, because the business leader, the entrepreneur, is the most complex creature on Earth, in the sense that they are an exceptional fighter and always think they can succeed on their own,” introduces Didier Moinereau.
These characteristics mean that there is little chance the business leader will come forward to the GPA on their own in case of trouble. So the Groupement de prévention agréé Île-de-France relies on its network, individuals who are themselves entrepreneurs, who have heard about or used the system and who provide advice.
The GPA also disseminates information wherever possible, through CCI, CMA, banks, and commercial courts.
"A business leader can lose their footing when they accumulate setbacks, failures in their daily life, when their personal life takes a turn, when they feel overwhelmed by technology, when their collaborators abandon them in their dedication,” enumerates Didier Moinereau. “And once they lose their footing, we know they are not making the right decisions, we know they are procrastinating on what matters.”
This is where the GPA intervenes, first through compassionate listening and then with an analysis of the company's potential, whether economic, human, or technological. “On the financial aspect, we always manage to find solutions, but our vocation is human support,” emphasizes Didier Moinereau.
Support through which all parties will try to find solutions. “If it’s a lack of revenue, we will try to understand what happened, how to increase the average basket, enhance the business. If there are excessive costs compared to the current economic reality, we will look for ways to reduce those costs, whether they are personnel or fixed costs,” explains Didier Moinereau. All this with a range of tools at their disposal and privileged access to high authorities like Urssaf and DGFiP.
"But above all, the process is done in close co-construction with the business leader. What we have above all is a collaborative relationship. We try to build a solution together, because it is essential that the business leader takes ownership of this moment of rebound. We shift the perception of what could be a failure, transforming it into potential development. We combat the culture of failure that breeds guilt, through an assessment that reveals notions of possibilities,” concludes Didier Moinereau.
