All you need to do is install the WeWard app on your phone. It will count your steps and, every evening, based on the kilometers you've walked, it will award you a number of points, which you can later convert into a bank transfer or donate to a charity, thus helping to fully fund a project alongside other users.
So how do we actually turn steps into money? Behind the apparent magic of the operation, it’s simply about monetizing the app, particularly through partnerships with brands in the wellness and sports sectors. When we use the app, we will see advertisements from these brands. They are the ones who will pay WeWard, which will then share a portion of that money with the users.
A financial motivation that pays off. “The initial hook is the idea of earning money,” explains Tanguy de La Villegeorges. “But in the end, users realize that the gain isn’t really about the money, because in reality, you don’t earn that much, but rather about the benefits that walking brings to both physical and mental health.”
Getting back into walking allows you to get some fresh air and have a lower impact on the environment. So the benefits are numerous.
When a user starts using WeWard, they increase their walking time by 25%. Additionally, the percentage of users who previously traveled by motorized or polluting means decreases. Thus, WeWard has helped save 600,000 tons of carbon dioxide.
WeWard can be used individually, in challenges with friends, with people of similar levels, in leagues, or with colleagues at work...
The organization has recently partnered with an inspiring personality to motivate its users, particularly in the U.S., to join the adventure: Venus Williams. Today, WeWard is present in 29 countries around the world.
