Making a living from art is a noble aspiration, but it often seems difficult to achieve. It usually requires a tremendous amount of work and investment while still maintaining another job. This fragility and difficulty primarily stem from the fierce competition in the industry.
To address this and help artists focus on their craft, Clara Citron and her partners, Sirine Ammar and Clémentine Tissot, have conceived and created an innovative concept by reviving an ancient practice: bartering. With their app ATFU, bartering has never been easier.
The art world is one of the areas where bartering is quite common, often enriching personal collections. Instead of relying on word of mouth, which can quickly become limited, this app functions like a Tinder for art, providing visibility and accessibility to the works offered by artists.
Thanks to ATFU, nearly 5000 members see their creations change hands through fair exchanges.
Clara Citron is convinced that visibility allows artists to integrate into the art world and thus create a certain level of notoriety... as well as connections and opportunities!
Making artworks accessible is a way to combat the invisibility of contemporary artists, who are often overshadowed by the current art market, which relies on only 50 artists worldwide.
If you want to deepen your knowledge on this topic: https://www.airzen.fr/accelerer-la-seconde-main-en-entreprise-lobjectif-de-my-troc/
