Marta Rodríguez-Tobalo es cofundadora y directora de BlindStairs.
Inclusion

Marta Rodríguez-Tobalo

CEO and FounderBlindStairs

Why AI Can Eliminate Bias in Recruitment Processes?

10:36·2 October 2025

This article was automatically translated from its original Español version. Read the original

Marta Rodríguez-Tobalo is co-founder and CEO of BlindStairs, a company aiming to eliminate biases in recruitment processes.

Can artificial intelligence be fairer than a human in a job interview? At the very least, it can help reduce biases. That is the goal of BlindStairs, the company founded by Spanish entrepreneur Marta Rodríguez-Tobalo, which assists companies in their recruitment processes to prevent discrimination.

Her motivation stems from well-known cases like the Jennifer and John Effect, identified from a study conducted by Yale University: Jennifer and John have two identical resumes, only the name changes, but Jennifer has much lower chances of being hired and is offered a 25% lower salary.

“The first sectors that have started using BlindStairs are technology sectors. Also because we haven’t done any advertising or anything, we have grown organically, word of mouth, within our ecosystem or with companies that implement equality plans,” explains Rodríguez-Tobalo. A technology that could be key in combating discrimination based on gender, ethnicity, or age, the most common in hiring processes.

In collaboration with

María Díaz Valderrama
impact.info journalist
Published on 2 October 2025