"I’m bad with money," "math isn’t my thing"... These clichés and false beliefs haunt many women who hesitate to invest. In fact, there are 40% fewer women investors in the stock market than men. To address this gap, Lena Perepelova founded Women Investors Club seven years ago, aiming to help women overcome their fear of investing and take charge of their finances. By combining talks in companies and groups with a community where women support and help each other, Perepelova argues that we need "many more examples and more support" to eliminate this inequality.
The problem, she clarifies, is not that women understand finances worse, but that they doubt their own knowledge more quickly. And that same caution, paradoxically, makes them better long-term investors: they make more prudent decisions and do not act unless they fully understand what they are doing. "Society still sees investing as something very masculine. That’s why we need many more examples and much more support", she explains in Impact.Info.
Perepelova, convinced that financial education should start in childhood, is also the founder of Fun Finance, a virtual finance school for children. She herself started investing late, after completing a master's degree in economics and years of additional training. "I wish someone had explained the importance of financial education to me earlier", she asserts.
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