Why Give More Effectively?
Finance

Romain Barbe

Co-founder & Director — Mieux Donner

Why Give More Effectively?

10:50·28 October 2026

This article was automatically translated from its original Français version. Read the original

Romain Barbe is the co-founder and director of Mieux Donner, an independent platform that helps individuals direct their donations to selected associations based on their effectiveness.

Giving to help others is important, but how can we ensure that our money truly makes a difference? This is the question at the heart of Mieux Donner, established in 2024. The organization relies on scientific research and available data to identify the most effective interventions. The platform makes this knowledge accessible and facilitates donations to recommended associations.

Individuals and businesses can thus direct their generosity towards actions supported by available data.

Since its inception, Mieux Donner has directed 1.3 million euros to recommended associations. According to Romain Barbe, donations from his community have helped 340,000 people through effective interventions, rescued over a million animals from the worst breeding conditions, and prevented more than 100,000 tons of CO₂ emissions. The goal is to maximize the impact of every euro donated by prioritizing large-scale issues that are under-addressed and for which promising solutions exist.

Romain Barbe advocates for a different way of thinking about engagement, relying on scientific knowledge to determine where to act and how to help more effectively. He has personally chosen to dedicate at least 10% of his income to effective associations.

With his book Rational Altruism: Beyond Good Intentions, How to Really Help?, co-authored with Pablo Melchor, Romain Barbe aims to remind us that there are concrete ways to address inequalities and extreme poverty. For Mieux Donner, generosity can go further when accompanied by an essential question: how to help as much as possible?

Florence Jaillet
impact.info journalist
Published on 28 October 2026