What is place-based impact investing and how does it work?

Place-based impact investing focuses on directing financial resources into specific geographic areas to generate positive social and environmental outcomes. In the case of Bristol & Bath Regional Capital, this means investing in local businesses and projects that aim to address community needs, such as affordable housing or renewable energy initiatives, thereby fostering economic growth and sustainability within the region.

How does Bristol & Bath Regional Capital ensure that its investments are impactful?

Bristol & Bath Regional Capital evaluates potential investments based on their ability to deliver significant social or environmental benefits alongside financial returns. This includes supporting businesses that are purpose-driven, such as those involved in renewable energy or community services, and ensuring that the projects align with the needs of the local population.

What types of projects does Bristol & Bath Regional Capital typically invest in?

The organization invests in a diverse range of projects, including renewable energy initiatives like wind turbines, affordable housing developments, and social enterprises that support underrepresented communities. These projects are chosen for their potential to create positive change and address pressing local issues.

How does BBRC balance financial returns with social impact in its investments?

Bristol & Bath Regional Capital aims to achieve risk-adjusted returns, meaning that they seek to match the expected financial returns with the level of risk associated with each investment. This approach allows them to attract capital while ensuring that their investments contribute to meaningful social and environmental outcomes.

What is the significance of community involvement in BBRC's investment strategy?

Community involvement is crucial to BBRC's investment strategy as it fosters trust and collaboration between the organization and local stakeholders. By engaging with community members and organizations, BBRC can better understand local needs, identify impactful projects, and ensure that the benefits of their investments are felt widely within the community.

Why focus on money when you’re aiming for impact?

Finance

Jari Moate

Investment Director — Bristol & Bath Regional Capital

Why focus on money when you’re aiming for impact?

10:58·13 March 2026

Bristol & Bath Regional Capital is an investment company with a significant difference, summed up in director Jari Moate’s own words: “Money is fuel”. In this case, fuel for wide-ranging positive societal and environmental impact across south-west England.

Jari Moate has worn many hats: from author to soldier to musician… to investment director. It’s that last role that we discuss in this episode. Find out what wind turbines, nut butters, affordable homes, critical minerals and buckets have in common, as we explore the myriad ways BBRC is nudging, pushing and powering positive change. All that while remaining a respected investment consultancy.

Frequently asked questions

Place-based impact investing focuses on directing financial resources into specific geographic areas to generate positive social and environmental outcomes. In the case of Bristol & Bath Regional Capital, this means investing in local businesses and projects that aim to address community needs, such as affordable housing or renewable energy initiatives, thereby fostering economic growth and sustainability within the region.