Founded in 2014, 1% for the Planet France now brings together nearly 900 companies, representing 14 million euros in annual philanthropy. The goal is to make environmental patronage simpler through a selection of approved associations and monitoring of companies' commitments. " We will verify that this promise is indeed kept ," emphasizes Isabelle Susini.
While only 7 % of philanthropy is dedicated to the environment, 1% for the Planet France aims to accelerate funding for the ecological transition.
Companies join the movement for various reasons, sometimes from their inception, sometimes later. While the 1 % logo provides them with visibility, the main focus remains on " collectively mobilizing to fund the environmental cause that is so poorly supported ," explains Isabelle Susini.
Facilitating donations allows associations to fully dedicate themselves to their mission. Today, associations sometimes spend up to 40 % of their time seeking funding. The ambition of 1% for the Planet is therefore to give them back this precious time.
" With our operational mode, we try to accelerate this environmental philanthropy, to facilitate the flow of funds from the donor to the recipient, so they spend less time looking for funds. Thus, this acceleration in environmental philanthropy aims solely to make all associations more effective ", concludes Isabelle Susini.
