Why is a social IT company more successful than others?
Inclusion

Daniel Büchle

CEOafb social & Green IT

Why is a social IT company more successful than others?

10:33·16 September 2026

This article was automatically translated from its original Deutsch version. Read the original

CEO Daniel Büchle leads afb social & Green IT, a social IT company. The non-profit GmbH refurbishes hardware for second and partially third use.

With over 20 locations in 5 European countries, afb social & Green IT has grown significantly since its founding as a start-up in 2022. What makes this company special is its employees. Nearly half of the 650 staff members are people with disabilities. For CEO Daniel Büchle, the social aspect is afb's Unique Selling Point (USP) - its distinctive feature.

Despite challenges from chip crises, the construction of many data centers due to the AI boom, and competition from other companies, afb social & Green IT is growing profitably and even generating surpluses that benefit the employees. This IT company operates as a non-profit GmbH.

We see the issue of inclusion as an added value, especially regarding the shortage of skilled workers, particularly in the IT sector. In large cities and regions with low unemployment, there is a greater need to open up, and all employers should be aware of this.

Even though inclusion requires effort, as Daniel Büchle knows, measures such as training for managers, removing barriers, active listening, and adapting workplaces are important steps.

If you take it seriously and live it properly, it pays off.

Both employees and customers, as well as partners of afb, recognize this. This social component is also seen as an area for improvement in the IT sector, as Büchle explains. More inclusion and more investment from manufacturers are needed, especially regarding resource consumption.

They regularly measure their sustainable and social impact. The ecological effect is calculated by the difference in resource consumption between a new product and a refurbished product, focusing primarily on raw materials, water, and energy.

By 2025, Büchle states, afb social & Green IT will have avoided approximately 70,000 tons of CO2 emissions and saved over 5 million liters of water through hardware refurbishment. They also calculate the reuse rate: How many of the devices that arrive are actually reused? According to CEO Daniel Büchle, the current rate stands at 71%.

The social impact that the company believes makes it so successful is measured by its effect on employees. An internal survey asks how the situation of employees with disabilities has improved since joining afb social. It compares their previous living situation with the current one, focusing on self-esteem and financial situation.
Daniel Büchle explains that in the last survey, 60% of employees with disabilities reported an improvement in their lives since joining afb social & Green IT.

Lena Kirchner
impact.info journalist
Published on 16 September 2026
Photo credit — afb social & Green IT

Transcript

Audio in Deutsch — text automatically translated·AI-generated transcript

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