After working for years at a consulting firm, closely collaborating with governments on health projects, Oriol Fuertes (Barcelona, 1987) decided to make a mark on society by creating an agency that promotes the intervention of professionals at home, aiming to respond to the wishes of those who want to spend more time in their homes and take care of their health.
“Working with governments, I realized they were asking how to make our healthcare systems sustainable. After doing many projects, you realize that the solution lies in ensuring that elderly people in chronic situations go to the hospital less and make less use of the system, by caring for them preventively,” Fuertes comments in the interview.
For Qida, social impact should carry as much weight in society as economic impact. “If we ensure that healthcare professionals have the status they deserve, they will provide better service; if they do, our clients will live longer in their homes and will hire us for more time,” estimates Fuertes.
