José Alfredo Martín es cofundador de Apadrina un olivo.
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José Alfredo Martín

Co-founderApadrina un olivo

Why sponsoring an olive tree can help fight rural exodus?

10:01·20 November 2025

This article was automatically translated from its original Español version. Read the original

José Alfredo Martín is the co-founder of Apadrina un olivo, an initiative that recovers abandoned olive groves in Oliete (Teruel) and other places to generate sustainable employment and combat rural depopulation.

From an abandoned olive grove in Oliete, a village in Teruel, one of the most powerful initiatives seen in rural Spain emerged in 2014. It is called Apadrina un olivo, which invites people from all over the world to "sponsor" abandoned olive trees and follow the experience of their recovery. In return, the sponsor receives 2 liters of oil and the opportunity to get to know the village.

“We wanted to generate a sustainable economy in the village, but by valuing the resources that were abandoned there, in this case, 100,000 centenary olive trees”, explains José Alfredo Martín, one of the co-founders of the project, mostly made up of grandchildren of residents of this village, which has 367 inhabitants.

In addition to the environmental recovery of the olive grove, Martín highlights the social impact of the project, having created 46 jobs, which has allowed the local school to grow from four to twenty-four children. A success that is not without challenges, such as the difficulty of gaining local trust, funding challenges, and the scarcity of labor and housing in depopulated rural Spain.

María Díaz Valderrama
impact.info journalist
Published on 20 November 2025