La Flor Cerval (which means wildflower) works with the wool of the Xalda sheep, an endangered native breed from Asturias. A resource that many farmers are forced to discard due to a lack of buyers, which Marina Pérez has turned into the center of a project that encompasses the entire process: from raising the animals to selling the final product. The yarns are processed industrially in Spanish factories, and the jackets are made in a workshop in Béjar, supporting what little remains of the textile structure in the country.
For Pérez, recovering this resource goes beyond mere material use. "I like the idea of how matter speaks, especially in clothing: it speaks of landscape, of culture. I think it’s important to return a bit of the lost beauty and diversity to this world." The project has been featured in Vogue España and other fashion magazines, but the co-founder keeps her feet on the ground: she finds more meaning in the local market, in fairs, and through word of mouth.
Regarding how one sustains a life like this economically, Pérez asserts: "I can only say that you get by and that the love for this life sweetens many difficulties."
