Catalina Trujillo es cofundadora de Souji.
Environment

Catalina Trujillo

Co-founderSouji

Why a waste can become value?

9:46·22 January 2026

This article was automatically translated from its original Español version. Read the original

Catalina Trujillo is the co-founder of Souji, a company that transforms used cooking oil to help the hospitality industry turn a daily waste into value.

Souji was born from a common problem: what to do with used cooking oil? Catalina Trujillo, the co-founder of the company, saw an opportunity in that waste to create value and reduce environmental impact. Together with her partner Sergio Fernández, they transformed traditional knowledge (soap made from fats) into an innovative and safe solution.

After more than three years of research, they developed a formulation capable of turning used oil into cleaning products in just minutes, without corrosives or toxins and without the need for heat. A process that, as Catalina explains, allows “to achieve the same result, that transformation of oil into cleaning products, but in a harmless way… without corrosives, without toxins, in just a few minutes.”

Today, Souji focuses on the hospitality sector and has created a device that allows restaurants, hotels, or cafes to transform their own waste into everyday products. A circular economy proposal that not only reduces costs and transportation but also redefines the way to manage one of the most polluting domestic and professional wastes.

María Díaz Valderrama
impact.info journalist
Published on 22 January 2026
Photo credit — Catalina Trujillo es cofundadora de Souji.