The group WMH Project aims to drive its economic growth while simultaneously pursuing a strong commitment to CSR in the social, societal, and ecological fields. In their view, one cannot exist without the other. Already well engaged in corporate social responsibility through certifications for responsible event management, the group took a further step in 2023 by becoming a "mission-driven company," thus embedding a purpose in its statutes to create, design, and produce sustainable encounters.
This includes a societal engagement component with tools such as a skills sponsorship program called “Call to action,” which allows employees to dedicate one day per year to support a project. The second tool is a philanthropic support program, a fund called “WMH for good.” Specifically, the 430 employees are allocated a budget of 300 euros to finance a project of an association.
For the first edition this year, fifteen projects were presented. Employees had a week to vote.
“We want to develop projects that are very close to our employees, so we aim to get as close as possible to where WMH is present, today in Paris, Lyon, Bordeaux, Marseille, Brussels, Los Angeles, and other locations to come,” explains Bertrand Biard. “A geographical impact of proximity, but also psychological, to see if bridges can be created between our programs, to try to see if one generates the other. That is to say, people who have participated in Call to action discover associations they want to share with their colleagues for the endowment fund, and vice versa.”
With perhaps the ultimate desire to engage and help people concretely in their daily actions. "The goal is to try to have small touches of impact, because that’s also the interest of this kind of initiative, to generate a sense of solidarity within the group. That people want to do it as a team, that they want to talk about it, exchange ideas, challenge each other, and build a story together. It’s about ensuring that our employees can develop personally within the framework of collective projects.”
