The idea was born in 2017, after discovering the world of entrepreneurship. "The idea for the creation came during a show about self-employed individuals that made me realize it was possible to create, to succeed", she explains. Her personal journey, marked notably by the rejection she experienced at school, also pushed her to create a brand with meaning.
Through her clothing, Anaïs Indzembis aims to convey positive messages. Among her first designs is a tribute to Muhammad Ali with the phrase "Believe in yourself", as well as "I am marvelous". For her, these words can accompany those who wear them: "I think it’s important to have these phrases that give essence to our lives".
The brand quickly resonated with the public and personalities from the sports world. "I didn’t expect that", she confides. According to her, this success fully illustrates the philosophy she advocates: "Boldness produces results. Boldness pushes you to go beyond your own limits, to break boundaries", insists Anaïs Indzembis.
Today, the creator wishes to develop new collections and expand her offerings, particularly with a children's line. She is also seeking investors to support the project's growth. Her ambition remains to make her brand a symbol of personal empowerment. "This is something, I believe, that society needs, to feel valued. And through this brand, one feels valued", concludes Anaïs Indzembis.
