“We can all invest today in the world we want tomorrow,” enthuses Aurore Pinon-Jacques.
Founded in 2021, Goodvest is based on the observation that savings are essential, but they often finance polluting sectors. The company therefore offers investments aligned with the ecological transition. “Goodvest is a way to put your savings, to put your money to work for the ecological transition.”
To achieve this, the company selects funds based on strict criteria: exclusion of fossil fuels, analysis of carbon footprint and biodiversity, and consideration of companies' decarbonization efforts. The goal is also to make a sector deemed opaque to individuals more transparent, as they often feel lost in the face of labels and promises of “green” finance.
Beyond the tools, the challenge is global. “The impact is environmental, but it is also financial, and not just for economic actors, but also for individuals who will invest in it,” explains Aurore Pinon-Jacques.
