In the face of increasing sedentariness, WeWard leverages technology to encourage users to engage in physical activity on a daily basis.
“When we receive feedback from someone thanking us because they started walking again thanks to us, we realize we truly have a positive impact,” enthuses Tanguy de la Villegeorges, who believes our lifestyle increasingly promotes inactivity. “We’ve created a world where, with new technologies, it’s becoming easier and easier to be lazy.”
The goal of WeWard is precisely to use these technologies to reverse this trend, through a rewards and gamification system that encourages users to walk more.
Unlike many applications, WeWard does not aim to maximize screen time. “Our goal is not screen time; it’s walking time.”
While the threshold of 10,000 steps is widely known, Tanguy de la Villegeorges reminds us that recent studies show that 7,000 daily steps already provide significant benefits for physical and mental health.
Beyond its effects on well-being, walking also helps reduce CO₂ emissions by promoting walking as a mode of transportation.
“Initially, we were mainly thinking about health. It was later that we measured our ecological impact,” he clarifies.
Today, WeWard claims over 30 million users worldwide. For its co-founder, encouraging everyone to walk a little more is a concrete lever for improving public health while sustainably changing mobility habits.
“If we can motivate millions of people to walk more, then we can truly make a difference,” concludes Tanguy de la Villegeorges.
