In France, the feeling of loneliness is on the rise: 21% of people over 15 reported being regularly affected in 2023, 24% in 2024, and 31% in 2025. This trend is linked by the entrepreneur to the increase in single-person households, remote work, and the prevalence of screens.
“In the past, work was a place for conversations. Today, many people spend their days alone behind a screen,” observes Victor Augais.
This evolution adds to a housing crisis in major cities: a decrease in rental availability, construction difficulties, rising interest rates, and a scarcity of small living spaces.
In this context, La Casa is developing shared living. Specifically, large houses or existing buildings are renovated to accommodate multiple residents, each having their private space and common areas that encourage interaction.
The model primarily targets young professionals but has also been tested with students and in intergenerational formats. The goal is to create lasting social connections rather than just sharing a roof.
For Victor Augais, the solution also lies in transforming the existing housing stock rather than solely relying on new construction. “We can create many additional housing units by renovating what already exists,” he emphasizes.
In a context of housing pressure and rising loneliness, shared living thus appears as both a social and structural response.
