In France, the feeling of loneliness is on the rise: 21% of French people over 15 reported being regularly affected in 2023, 24% in 2024, and 31% in 2025. The entrepreneur links this trend to the increase in single-person households, remote work, and the proliferation of screens.
“In the past, work was a place for conversations. Today, many people spend their days alone behind a screen,” observes Victor Augais.
This evolution adds to a housing crisis in major cities: a decrease in rental supply, construction difficulties, rising interest rates, and a scarcity of small living spaces.
In this context, La Casa develops shared living spaces. Specifically, La Casa renovates large houses or existing buildings to accommodate multiple residents. Each resident has their private space and common areas that encourage interaction.
The model primarily targets young professionals but has also been tested with students and in intergenerational formats. The goal is to create lasting social bonds rather than just sharing a roof.
For Victor Augais, the solution also lies in transforming the existing housing stock rather than solely focusing on new construction. “We can create many additional housing units by renovating what already exists,” he emphasizes.
In a context of housing pressure and rising loneliness, shared living thus appears as both a social and structural response.
