Raised in a humble neighborhood, Haro witnessed how many talents were lost due to a lack of opportunities. Convinced that reading is an accessible, inexpensive tool with enormous transformative potential, he decided to launch a project that would help turn the book into something more than a cultural object: a tool for well-being and social change.
His model combines circular economy and social impact. El Club de los Raros collects donated books from all over Spain, redistributes them, and sells them in its second-hand bookstores (currently in Seville and Dos Hermanas), allocating part of the income to social projects related to reading.
“A book at El Club de los Raros is much more than a book: we turn it into a life-transforming object,” explains Haro. In addition to the bookstores, the project aims to create community through events, volunteering, and a future academy focused on promoting reading habits and well-being through reading.
