After witnessing firsthand the lack of drinking water in countries like Ethiopia and Cambodia, and its consequences on health, education, and nutrition, the founders of Auara decided to compete in the market with an everyday product and transform their profits into funding for water infrastructure.
The model is simple: after covering costs and reinvesting part of the profits into growth, the available profit is dedicated to building wells, sanitation systems, or rainwater collection in vulnerable communities. “We wanted to compete with a real product and show that it is possible to do business while generating positive social and environmental impact,” explains Urbano. In over ten years, the company has driven hundreds of projects in various countries, bringing drinking water to thousands of people.
In a market dominated by large multinationals, Auara also bets on recycled packaging and a circular economy to maintain environmental coherence. Its proposal demonstrates that everyday consumption can become a tool for change and that companies can integrate profitability and impact into the same model.
