"We are the only solidary offer of this kind today,” announces Héloïse Lassoudière. And this is for three reasons, she explains. The first, every time a beneficiary, meaning an employee, uses a gift voucher from Hool at the stores they choose, which includes over 600 partners, they generate a free donation for the charity of their choice. “But the donation does not take away from the amount of the gift voucher. We call it a free donation,” she clarifies.
Next, all or part of the gift voucher amount can be converted into a donation. For example, on a voucher of €100, you can use €50 at a store and then direct the other €50 to the charity of your choice.
Finally, each year, a volume of gift vouchers is never used. This amount is referred to as “lost expired.” With Hool, the purchasing entity has three options. They can either get reimbursed, keep the amount for future orders, or convert it into a donation for one or more charities.
Hool aims to be a true funding platform for the charities it collaborates with across France, for whom the service is completely free. In 2025, Hool directed just over half a million euros in donations to these charities.
"We offer an innovative patronage solution,” explains Héloïse Lassoudière. “Today, there are about thirty different funding platforms in France. We are all cousins, with rounding at the checkout, rounding on salaries, the search engine Lilo. We have positioned ourselves in the gift voucher market, which is estimated at 4 billion euros per year in France. And every time we earn a euro, we direct 50 cents to a charity.”
Today, Hool represents over 100,000 donors and collaborates with more than 120 charities. “So we are going to work on this data to strengthen this patronage, this community of donors and beneficiary charities,” enthuses Héloïse Lassoudière. “Charities are starving for budgets. So we are working on another project, which will be called Hool Collect, which will push this solution to seek even more funds for charities.”
