Alaska Capel es CEO de Alaska Circular.
Environment

Alaska Capel

CEOAlaska Circular

Why Circular Economy Can Revolutionize the Furniture Sector?

9:16·16 October 2025

This article was automatically translated from its original Español version. Read the original

Alaska Capel is the CEO of Alaska Circular, a company aiming to revolutionize the furniture industry in Spain.

Alaska Circular operates as a marketplace that connects design furniture from "zero kilometer" (surplus from fairs, showrooms, and prototypes) with professionals such as architects and interior designers. Its focus on the circular economy offers a sustainable alternative to purchasing new furniture and contributes to waste reduction.

“Furniture generates 10 million tons of waste per year in Europe, and that is outrageous. We must consider that every waste has an effect on the planet. We need to improve,” claims Capel, who also expresses her personal passion for sustainability and the desire to leave a positive legacy.

Alaska Circular not only enables more responsible consumption in the furniture sector but also creates a broader impact by demonstrating that innovation and sustainability can go hand in hand, changing the perception of how furniture can be produced and consumed in Spain.

In collaboration with

María Díaz Valderrama
impact.info journalist
Published on 16 October 2025
Photo credit — Alaska Circular