Entrepreneurship without the constraints of traditional business. This is essentially what Jolimoi offers. This site sells a variety of beauty products: from dietary supplements to concealers, from day creams to toothpaste. All of this is enhanced by a unique customer experience through “Stylists” trained to provide personalized advice to clients.
These “Stylists” are individuals with an “average age of 35”, who at some point needed a change: “We have people with careers as marketing directors, holding a Master’s degree, who simply got tired of the daily grind of ‘commute, work, sleep’ and wanted to leverage their talents differently,” explains Isabelle Rabier, the founder.
She emphasizes that they embark on this journey “without investing” since Jolimoi covers almost everything: “It costs 2.99 euros to access the training and the app” and they can also add “if they wish” 49 euros to access a starter pack of products and begin advising.
This model of sales through recommendations is not new; it was precisely Tupperware that launched it in 1951. At that time, it created jobs, particularly for women who had few career opportunities after the men returned from the war.
At Jolimoi, this principle of empowerment remains very much alive. The training offered to both women and men provides a simplified path to entrepreneurship since diplomas or experience are not the primary criteria for recruitment: “That’s also inclusion: allowing everyone to do it regardless of their educational background and whatever personal constraints they may have in their lives.”
