The idea was born in 2023 out of frustration: the success references that dominate social media (easy money, Lamborghinis, quick company sales) leave no room for those who build purpose-driven projects. "We are making the wrong people famous", says Garnelo. The response was to create a competition in a show format (teams, presentation videos, high production value, and audience voting) so that presenting a social impact project would be as attractive as any other major event.
The first significant edition was held without investing a euro in marketing, relying solely on calls and conviction. And it worked: people from small towns attended alongside fourteen-year-old teenagers, all believing in the same thing.
His long-term mission is to eliminate the distinction between entrepreneurship and impact entrepreneurship. "The belief that you either start a business and profit, or you start an NGO and do good is still very entrenched", he explains. "If you have a good why and you are convinced of it, you have a motivation that will constantly fill you up," he argues.
