In Propia was born from the conviction that two worlds that rarely communicate, the corporate and the third sector, need each other. Cabrera and Tobin support companies that want to embrace sustainability but feel lost amid the saturation of frameworks, certifications, and methodologies, unsure of where to start.
For In Propia, when sustainability is truly integrated into the strategy, it opens real doors: better access to financing, customers who value coherence, and talent that wants to work for purpose-driven companies. To achieve this, the consultancy uses maturity diagnostic tools and double materiality analysis, building tailored roadmaps for each organization's reality.
Sustainability, Cabrera argues, is neither a burden nor a formality. "The process of organizing your impact forces you to better understand your own business. Many companies discover inefficiencies and units they hadn't noticed before," explains the co-founder.
