Why Upcycling Can Also Be a Tool for Job Insertion
Inclusion

Toni Zamorano

CEO and FounderProyectos Extraordinarios

Why Upcycling Can Also Be a Tool for Job Insertion

10:51·9 July 2026

This article was automatically translated from its original Español version. Read the original

Toni Zamorano is the CEO and founder of Proyectos Extraordinarios, a social enterprise based in Valencia that creates jobs for women facing barriers to the labor market through textile workshops and material reuse projects.

Proyectos Extraordinarios was born during the pandemic, as a natural evolution of Formación Senegal, the development NGO that Zamorano was already leading. What worked in Africa (providing training and decent work for women distanced from the labor market) could be replicated in Spain. Proyectos Extraordinarios brought that model to Valencia, combining professional insertion with a specific environmental proposal: taking materials that companies no longer need and turning them into merchandising, packaging, or corporate gifts.

Their clients are companies and institutions committed to sustainability that want to give a second life to their materials without generating waste. The impact, in this model, is twofold: environmental and social.

"100% of the profits are allocated to social action projects. We started this company to carry out social action. More and more people understand that business success should not only be measured by dividends but also by transformation projects", explains Zamorano.

María Díaz Valderrama
impact.info journalist
Published on 9 July 2026
Photo credit — Proyectos Extraordinarios